Hertz has launched a new initiative allowing customers to purchase the electric vehicles they are currently renting. This program aims to enhance the customer experience by making it easier for renters to own their vehicles. Emails have been sent to customers, like a Reddit user who received an offer for their 2023 Tesla Model 3 at a competitive price of $17,913. The pricing aligns with Hertz's used car listings, ensuring good deals for potential buyers. Hertz's communication director confirmed that this offer is available to those who opt into promotional emails, enhancing engagement with their rental services.