Hindustan Unilever has confirmed its acquisition of beauty startup Minimalist for approximately $342 million, enhancing its presence in India's premium skincare market. The deal involves an initial 90.5% stake, with the remaining 9.5% to be purchased in two years. Minimalist, founded in 2020, is known for its actives-led skincare products and has seen significant growth, reporting an annual revenue run rate exceeding 5 billion rupees. Unilever aims to leverage its extensive retail network to expand Minimalist’s offline distribution, following a series of strategic acquisitions in health and wellness.