Hindustan Unilever is reportedly in advanced negotiations to acquire Minimalist, a direct-to-consumer skincare startup, for as much as $350 million. This acquisition would further enhance Unilever's portfolio in India, following its previous acquisitions in the health and wellbeing sector. Minimalist has experienced significant growth, with a revenue increase of 89% to $40.8 million last fiscal year. The startup is known for its diverse skincare products and has maintained profitability. The deal is not finalized yet, as discussions continue privately.