Hinge has launched a new AI feature called 'Prompt Feedback' aimed at improving user engagement on dating profiles. Utilizing OpenAI's GPT-4o mini, it analyzes profile responses and provides tailored advice to make them more specific and authentic. The feature offers three levels of guidance, encouraging users to share unique details rather than resorting to cliché answers. This initiative comes as online dating faces challenges like user burnout and ghosting. Match Group is investing $20-30 million into AI, enhancing its dating platforms, including Tinder.