Instagram is ramping up its search capabilities to better compete with TikTok, according to head Adam Mosseri. In a recent podcast, he acknowledged that Instagram's content search functionality needs significant improvement, especially as younger users increasingly prefer social apps for information. Meta has bolstered its search team to implement these upgrades, aiming to make it easier for users to find content and for creators to gain ongoing visibility. Changes are expected soon, with a focus on enhancing recommended searches based on comments, a feature TikTok has successfully leveraged.