Instagram has rolled out a new feature allowing users to speed up their Reels to 2x, mirroring a popular function on TikTok. By long-pressing the screen, viewers can watch content more quickly, enhancing engagement with longer videos. Initially, Instagram Reels allowed only 15-second clips, but now they support videos up to 3 minutes. This addition aims to cater to evolving user preferences for fast consumption, raising concerns about attention spans. Instagram's strategy continues to reflect its trend of adopting features from TikTok, including its Remix option.