Instagram Reels Unveils New Features Amid U.S. TikTok Ban

Instagram Reels Unveils New Features Amid U.S. TikTok Ban
Instagram has announced significant updates to its Reels feature, coinciding with the Supreme Court's decision to uphold a TikTok ban in the U.S. starting January 19. Meta aims to attract TikTok users, especially creators, by introducing a new banner showcasing friends' interactions with Reels content. Additionally, a 'reply bar' will facilitate user engagement by allowing responses to friends' likes directly on the Reels. This strategic move comes as many TikTok creators seek alternative platforms following the ban.