Jonah Peretti, founder and CEO of BuzzFeed, continues to navigate the evolving landscape of digital media after nearly two decades in the industry. Despite past successes, questions arise about whether his innovative approach can sustain BuzzFeed’s long-term stability, especially following the closure of BuzzFeed News in 2023. The company is now focusing on AI-driven content and a new social network, BF Island, but shareholders remain concerned over fluctuating stock prices and strategic pivots. Peretti emphasizes that experimentation is essential in today’s media environment, though it comes with risks.