Lyft is developing a new 'service animal opt-in feature' aimed at improving accessibility for passengers who are blind or visually impaired. This initiative follows protests urging ride-hailing companies to better support disabled riders. Advocacy groups reported instances of drivers passing by or refusing service to those with guide dogs. Lyft plans to notify drivers of a rider’s service animal before pickup, reducing confusion and frustration. The feature is expected to be rolled out by 2025, as the company collaborates with community organizations to enhance inclusivity.