Mark Cuban has announced his intention to fund a TikTok alternative utilizing Bluesky's AT Protocol in a recent TikTok video. With a potential TikTok ban looming, users are migrating to other platforms, increasing the demand for decentralized social media solutions. The AT Protocol aims to enhance user control and portability of accounts across networks. Cuban is inviting developers to create a minimum viable product to showcase their ideas. This initiative not only positions Cuban against competitors like Elon Musk's X but also promotes an open social web ecosystem. Bluesky is experiencing rapid user growth, now exceeding 27.6 million.