Mastodon, the decentralized social network, has begun selling plushie toys to support its development. Following a successful test round of merchandise, the company launched its first plushie, priced at $45. Although initially available only in the EU due to shipping delays in the US, Mastodon quickly sold 176 units, generating nearly $8,000 in revenue. This initiative aims to help offset operational costs as Mastodon primarily relies on Patreon for funding. The community has shown strong support, rallying under the hashtag #plustodon.