Meta Develops Facial Recognition Tool to Combat Celebrity Deepfakes

Meta Develops Facial Recognition Tool to Combat Celebrity Deepfakes
Meta is testing a new facial recognition tool designed to help users identify celebrity deepfakes and fraudulent online campaigns. This tool aims to enhance online safety by detecting scams that exploit celebrity likenesses. Additionally, it will assist users in recovering locked accounts on Meta's platforms by verifying their identities. The tool will cross-match legitimate celebrity photos with potential scams, automatically blocking confirmed fakes. This effort follows the shutdown of Meta's previous facial recognition technology, signaling a renewed focus on digital security amid rising AI-generated misinformation.