Meta Expands Ads on Instagram Threads to Global Advertisers

Meta Expands Ads on Instagram Threads to Global Advertisers
Meta has announced the worldwide expansion of ad placements on its Instagram Threads app, which boasts over 320 million monthly active users. This move allows eligible advertisers to reach a broader audience and includes a content sensitivity filter for ad placement. Initially tested in the U.S. and Japan, the rollout will gradually extend to more markets. CEO Mark Zuckerberg anticipates Threads could grow to over 1 billion users in the coming years. This expansion positions Threads as a competitive alternative to rival platforms, leveraging its integration with Instagram's existing user base.