Meta has announced the worldwide expansion of ad placements on its Instagram Threads app, which boasts over 320 million monthly active users. This move allows eligible advertisers to reach a broader audience and includes a content sensitivity filter for ad placement. Initially tested in the U.S. and Japan, the rollout will gradually extend to more markets. CEO Mark Zuckerberg anticipates Threads could grow to over 1 billion users in the coming years. This expansion positions Threads as a competitive alternative to rival platforms, leveraging its integration with Instagram's existing user base.