Meta's Ray-Ban Meta smart glasses have become the top-selling product in 60% of Ray-Ban stores across Europe, the Middle East, and Africa, according to CFO Stefano Grassi. Despite not yet rolling out AI features in Europe due to regulatory clarity, the glasses are driving significant sales for EssilorLuxottica. Consumers may be more attracted to the glasses' built-in speakers and cameras rather than their AI capabilities. This unexpected success has led Meta to extend its partnership with EssilorLuxottica into the next decade.