Netflix has kicked off 2025 with a price increase impacting all subscription tiers, affecting users in the U.S., Canada, Argentina, and Portugal. The hike ranges up to 16%, with the ad-supported tier now priced at $7.99 and the premium tier at $24.99. This adjustment follows a successful fourth quarter in 2024, where Netflix gained 18.9 million new subscribers and reported $10.25 billion in revenue. The company emphasizes the need for increased investment in programming to enhance content offerings for its members.