Netflix is set to improve its content discovery through a new AI-driven search experience, as announced by CEO Greg Peters during the recent quarterly earnings call. The company aims to implement 'interactive search based on generative technologies' to better connect users with titles. Peters highlighted that only 1% of traffic is drawn to the most popular titles, indicating a significant opportunity for enhancement. Netflix is currently testing OpenAI-powered search in Australia and New Zealand and plans a broader rollout of a redesigned homepage later this year. First-quarter revenue increased by 12.5% year-over-year.