Nvidia has reportedly acquired Gretel, a San Diego-based startup specializing in synthetic AI training data. The acquisition price, exceeding Gretel’s last valuation of $320 million, remains undisclosed. Founded in 2019, Gretel employs around 80 people and enhances AI models with proprietary technology. This strategic move enables Nvidia to bolster its generative AI services, keeping pace with competitors like Microsoft and Meta, who are increasingly utilizing synthetic data. Prior to the acquisition, Gretel secured over $67 million from notable investors, including Anthos Capital and Greylock.