OpenAI has announced the rollout of a new memory feature in ChatGPT, allowing the chatbot to tailor responses based on previous conversations. This feature, labeled 'reference saved memories,' aims to create more relevant interactions. Initially available to ChatGPT Pro and Plus subscribers, it will not yet be accessible in regions like the U.K. and EU due to regulatory reviews. Users can opt-out of the memory feature and manage saved memories through settings. This update follows Google's similar rollout in its Gemini product, marking a trend towards more personalized AI experiences.