Peacock is piloting mini-games and a short-form vertical video feed to enhance user engagement and compete with major streaming services like Netflix and TikTok. These features were previewed at CES 2025 and will be tested on iOS and Android apps starting this month. The games aim to connect with popular shows and sports, while curated video playlists will showcase clips from Peacock's extensive library. With only 36 million subscribers, Peacock seeks to attract viewers with these engaging formats amid growing competition in the streaming landscape.