Rad Power Bikes has appointed Kathi Lentzsch as its new CEO, following the departure of Phil Molyneux. Lentzsch brings decades of experience in turning around underperforming companies as the e-bike manufacturer shifts from a direct-to-consumer model to a retail-focused approach. This transition comes amidst ongoing layoffs and restructuring in the electric bike industry, with competitors like Cake and VanMoof facing bankruptcy. Lentzsch expressed optimism about the opportunities this shift presents for enhancing customer relationships and evolving the Rad Power brand.