RadioShack, once a dominant name in electronics, is attempting a revival after being acquired by Unicomer Group. At CES 2025, the company showcased new products featuring its branding, including a Bluetooth speaker, gaming chair, headphones, and a projector. These items aim to leverage the nostalgic value of the RadioShack name in the competitive consumer electronics market. The acquisition comes after a tumultuous history that included bankruptcy and massive store closures. Unicomer’s strategy appears focused on targeting both existing and new customers in the U.S. market.