Google has announced a partnership with Roblox, enabling advertisers to utilize Roblox's Rewarded Video and immersive ad formats via Google Ad Manager. This collaboration targets the platform's significant Gen Z user base, who engage daily with the service. Game creators will benefit from new monetization opportunities while players can earn rewards by watching video ads. Tests have indicated an impressive ad completion rate of over 80%. Roblox is also collaborating with multiple industry partners to enhance ad measurement capabilities for advertisers.