At CES 2025, Samsung revealed that it will hold its Unpacked event on January 22, where the highly anticipated Galaxy S25 is expected to debut. This event is slightly later than last year's launch of the Galaxy S24. Samsung has adopted a six-month release cycle for its flagship devices, initiating with the Galaxy S series in January. Alongside the new smartphone, Samsung plans to discuss its Galaxy AI initiative, which aims to integrate generative AI into its products, paralleling offerings from competitors like Google and Apple.