At CES 2025, Scout Motors CEO Scott Keogh criticized modern vehicles for their dystopian feel, emphasizing a need for more tangible connections. Scout Motors, a Volkswagen-backed startup, is showcasing its Traveler SUV and Terra pickup with a focus on classic features like physical buttons and gas-powered range extenders. Keogh highlighted the importance of restoring the legacy of the iconic Scout brand while prioritizing customer needs. The company aims to balance innovation with simplicity, maintaining a direct-to-consumer model and investing in customer service infrastructure. Scout plans to keep vehicles updated remotely and ensure parts availability for customer satisfaction.