Scout Motors CEO Highlights Dystopian Disconnect in Modern Cars at CES 2025

Scout Motors CEO Highlights Dystopian Disconnect in Modern Cars at CES 2025
At CES 2025, Scout Motors CEO Scott Keogh criticized modern vehicles for their dystopian feel, emphasizing a need for more tangible connections. Scout Motors, a Volkswagen-backed startup, is showcasing its Traveler SUV and Terra pickup with a focus on classic features like physical buttons and gas-powered range extenders. Keogh highlighted the importance of restoring the legacy of the iconic Scout brand while prioritizing customer needs. The company aims to balance innovation with simplicity, maintaining a direct-to-consumer model and investing in customer service infrastructure. Scout plans to keep vehicles updated remotely and ensure parts availability for customer satisfaction.