Snapchat has announced the introduction of ads in its Chat tab, marking a significant shift in its advertising strategy. Users will encounter 'Sponsored Snaps' alongside their chats without prior notification. If unopened, these ads will eventually disappear from the inbox. To enhance local advertising, Snapchat is also launching 'Promoted Places' on Snap Map, enabling national brands to showcase their locations. Major partners for these new ad placements include Disney, McDonald's, and Taco Bell. This move aims to bolster Snapchat's struggling digital advertising business.