Snapchat has launched Sponsored AI Lenses, an innovative ad format that enables brands to create immersive experiences using generative AI technology. This new offering allows brands like Tinder and Uber to engage users interactively by transforming selfies into unique AI-generated scenes. Users can experience up to ten different transformations with a single Lens, enhancing engagement compared to traditional ads. The company has optimized its generative AI for quick, high-quality executions, eliminating the need for complex 3D design. Snapchat continues to integrate AI into its platform, recently introducing video generative AI Lenses and a text-to-image model.