At CES 2025, Sony CEO Kenichiro Yoshida revealed that the new Afeela EV, developed with Honda, will start at $89,900. This four-door all-electric sedan aims to blend Honda's manufacturing expertise with Sony's infotainment technology. A higher trim will be available at $102,900, and both trims come with a three-year complimentary subscription for features. Reservations are now open in California for a refundable fee of $200. The production model is expected to have practical features while retaining a strong focus on innovative software and hardware integration.