Spotify is set to roll out its music video feature to over 85 additional markets, marking a significant expansion after initial trials in just 11 countries. This move is part of Spotify's strategy to enhance the premium user experience and compete with YouTube's dominance in the music video space. While the U.S. market remains excluded from this rollout, the feature allows users to seamlessly switch between audio and video tracks. The introduction of video indicators in search results aims to improve user engagement, with evidence suggesting that viewing a music video increases the likelihood of streaming the song again. Spotify's efforts reflect a commitment to user retention and growth in the competitive streaming industry.