Spotify Expands Music Video Support to 85 New Markets

Spotify Expands Music Video Support to 85 New Markets
Spotify has announced the testing of music video support for premium users in 85 additional markets, expanding from its initial beta in 11 countries. The company previously trialed the feature in select regions, including the U.K. and Brazil. The U.S. market's inclusion remains unconfirmed. Music videos will be accessible on both mobile and desktop platforms, allowing users to toggle between audio and video seamlessly. Spotify aims to enhance user engagement, as listeners who watch music videos are 34% more likely to stream the song again. This move is seen as a response to YouTube's popularity in the music streaming space.