Spotify has unveiled a new feature allowing users to create custom cover art for their playlists via the mobile app. Rolling out in beta across 65 markets, both free and premium users can access this capability. Users can select a playlist, tap the menu, and choose 'Create cover art' to design their own visuals. The feature includes options to upload photos, modify colors, and add stickers, although only one custom cover art can be saved per playlist. This enhancement aligns with Spotify's efforts to personalize user experiences amid competition with Apple Music and YouTube Music.