Spotify has introduced a new feature that allows users to create personalized cover art for their playlists directly within the app, available to both premium and non-paying users across 65 markets. The feature enables users to either upload images or design cover art from scratch, offering various customization options such as text styles, colors, and effects. Users can save one custom cover art per playlist, with the ability to replace it when creating a new design. This enhancement aligns with Spotify's ongoing efforts to improve user experience amid increasing competition in the music streaming market.