Startup 11x Faces Allegations of Falsifying Customer Claims Amid Financial Struggles

Startup 11x Faces Allegations of Falsifying Customer Claims Amid Financial Struggles
AI sales automation startup 11x, backed by Andreessen Horowitz and Benchmark, is facing scrutiny after claims surfaced that it falsely represented customer endorsements on its website. Sources indicate that many companies listed as customers never consented to their logos being displayed, with some threatening legal action. Internal reports suggest significant financial struggles and high customer churn rates, with the company allegedly inflating its annual recurring revenue figures. Employees describe a stressful work environment, leading to high turnover as 11x attempts to navigate its turbulent growth trajectory.