Substack is enhancing its app with a new scrollable video feed, similar to TikTok, aiming to attract users amid TikTok's uncertain status in the U.S. This feature follows Substack's initiative to allow creators to monetize video content. The redesigned feed will showcase short videos under ten minutes and is designed to improve visibility for creators and diversify content beyond text-based newsletters. The platform reports that 82% of its top-earning writers are already utilizing multimedia, a significant increase from last year. Substack hopes this move will further stimulate audience growth.