The New York Times is beta testing a new gaming experience called Zorse, a phrase guessing game that combines two phrases into one. This innovative addition aims to enhance the newspaper's thriving gaming section, where users currently spend more time in the NYT Games app than in its news app. The move follows the successful acquisition of Wordle, which proved to be a lucrative investment. With Zorse, the company continues to establish itself as a significant player in the gaming industry, appealing to a broader audience.