The growing trend of couples facing challenges in dividing shared TikTok accounts during divorce is gaining attention. Kat and Mike Stickler's case highlights the complexities of valuing social media assets, with Kat securing their popular account, which facilitated her purchase of a new condo. As influencers like Vivian Tu emphasize the importance of social media for financial opportunity, divorce attorneys are increasingly navigating these digital assets in settlements. The discussions raise questions about ownership and future potential earnings from platforms like TikTok.