TikTok is set to launch its TikTok Shop e-commerce platform in France, Germany, and Italy starting Monday, as reported by Reuters. This expansion follows its successful launch in the UK in 2021 and aims to onboard more local sellers. TikTok Shop is also available in the U.S., but its future there remains uncertain. Jan Wilk, head of operations at TikTok Shop UK, emphasized efforts to diversify product offerings, including luxury second-hand items. The platform aims to cater to a wider European audience with competitive pricing.