ByteDance has launched 'TikTok for Artists,' a platform designed to help artists grow their careers and brands on TikTok. Currently in testing across Asia and Oceania, the platform offers tools for song promotion, fan engagement, and performance metrics. This initiative arrives amid ongoing discussions about a potential U.S. ban on TikTok. Artists can utilize the platform to launch campaigns, promote merchandise, and link their music to streaming services. With significant interest from U.S. buyers, TikTok aims to secure its future amidst regulatory challenges.