ByteDance has introduced a new platform, 'TikTok for Artists,' aimed at helping artists build their careers and expand their brands. Currently in testing across Asia and Oceania, this platform provides tools for aspiring creators to promote their music and engage with fans. It offers features such as campaign launches, merchandise promotion, and performance analytics. Despite facing potential bans in the U.S., TikTok continues to innovate and support artists amid ongoing discussions about its ownership and future in the market. The platform aims to enhance the creator economy on TikTok.