ByteDance has introduced a new platform, 'TikTok for Artists,' aimed at helping artists grow their careers and brands. Currently in testing phases across Asia and Oceania, this creator-focused initiative offers tools for promoting music, engaging fans, and analyzing performance metrics. The platform allows artists to launch campaigns, promote merchandise, and connect with streaming services like Apple Music and Spotify. This launch comes as TikTok navigates potential regulatory challenges in the US, with various buyers expressing interest in acquiring the platform's American operations.