ByteDance has introduced a new platform called 'TikTok for Artists' aimed at helping creators build their careers. Currently in testing in Asia and Oceania, the platform offers tools for artists to promote their music, engage with fans, and track performance metrics. This initiative comes as TikTok faces potential bans in the US, prompting a rush of American buyers to secure its future. The platform will allow artists to launch campaigns and promote merchandise, linking directly to major music services. Expansion to additional markets is planned in the future.