In a recent interview with WSJ Magazine, Apple CEO Tim Cook shared insights on the company's future, emphasizing confidence in the Vision Pro and its approach to artificial intelligence. Surprisingly, Cook revealed he was unaware that iMessage allows users to name group chats, opting for the straightforward title 'Roommates' for a chat with college friends. This revelation highlights Cook's minimalistic style and his focus on functionality over novelty. His comments underscore Apple's philosophy of prioritizing quality over being first in technology.