Tim Cook, Apple's CEO, showcased custom Nike sneakers at the recent iPad launch, highlighting his long-standing connection with Nike, where he has been a board member since 2005. As Nike's lead independent director, Cook played a crucial role in appointing Elliott Hill, a former intern, as the new CEO amid the company's challenges, including slowing growth in China. Hill replaces John Donahoe, who faced difficulties in his four-year tenure. This collaboration underscores Cook's influence in both tech and athletic industries.