AI influencers are changing the landscape of digital marketing by providing brands with personalized and consistent content. These virtual personalities, managed by real artists, engage audiences effectively while allowing brands to maintain control over messaging. Popular AI influencers like Lu do Magalu and Lil Miquela have gained millions of followers, showcasing their ability to promote products and advocate for social causes. As brands increasingly adopt AI in their campaigns, the future of influencer marketing looks set for a digital revolution, with enhanced customization and engagement capabilities.