At CES 2025, Toyota Motor Chairman Akio Toyoda announced that Woven City, a 175-acre prototype city near Mount Fuji, is officially open for business and seeking startups. Scheduled to launch in fall 2025, Woven City aims to be a hub for innovation, offering scholarships and a pitch competition to support budding entrepreneurs. Toyoda emphasized Toyota's commitment to investing in the future, even if the initiative doesn't guarantee profit. The city will host inventors and companies, fostering a collaborative environment for technology development, including electric air taxis and autonomous vehicles.