At CES 2025, Toyota's chairman Akio Toyoda announced that the company is 'exploring rockets,' suggesting a bold new direction in mobility beyond Earth. During his presentation, he showcased a rendering of a rocket designed by Interstellar Technologies, a private Japanese spaceflight firm. Toyoda emphasized the potential of collaboration in technology, hinting at a competitive stance against Tesla. This announcement marks a significant pivot for Toyota, which has faced criticism for its slow adoption of electric vehicles, possibly indicating a broader vision for future transportation solutions.