The White House has introduced the U.S. Cyber Trust Mark, a new cybersecurity label aimed at helping consumers evaluate the safety of internet-connected devices. Managed by the Federal Communications Commission, this initiative mandates compliance testing based on standards from the National Institute of Standards and Technology. Eligible products include a range of smart devices, from baby monitors to home security systems. This program comes in response to growing consumer concerns over cyberattacks on connected gadgets, with a recent survey indicating one in three Americans fear hacking risks.