UK Startup Farewill Acquired by Dignity for $16.8M

UK Startup Farewill Acquired by Dignity for $16.8M
Farewill, a digital end-of-life services startup based in the U.K., has been acquired by funeral service provider Dignity in a share deal valued at £12.9 million ($16.8 million). Founded in 2015, Farewill offers online tools for writing wills and organizing probate. This acquisition aims to enhance Dignity's digital transformation and expand its market share in the $190 billion death care sector. Despite recent growth in sales and revenue, Farewill reported operational losses of £4.2 million. The deal is pending regulatory approval and is expected to finalize by January 2025.