Uprise, a San Francisco-based startup, aims to assist small businesses in making informed financial decisions by embedding its advisory services into existing financial products like Rippling and Carry. Using an AI-driven algorithm, Uprise provides tailored recommendations vetted by human advisors. The company recently secured $3.3 million in seed funding to enhance its offerings and expand partnerships. Initially focused on direct-to-consumer advice, Uprise pivoted to small businesses after recognizing their unique financial needs. This innovative approach seeks to integrate seamlessly into various financial applications used by entrepreneurs.