The Biden administration has confirmed the launch of the U.S. Cyber Trust Mark, a cybersecurity labeling program for consumer internet-connected devices, set for 2025. Initially proposed in June 2023, this program aims to enhance consumer awareness and security of devices such as routers and smart home gadgets. Retailers like Best Buy and Amazon will promote products featuring this label, which provides users with critical security information. The Cyber Trust Mark will adhere to standards by the National Institute of Standards and Technology (NIST), ensuring robust cybersecurity measures for certified products.