Verizon has launched an industry-first three-year price lock guarantee for customers on its myPlan and myHome plans, ensuring savings and stability. However, the offer has a catch, as it does not cover fees and taxes, which could lead to potential bill increases. Customers can also benefit from a trade-in program that allows them to exchange any phone for a new device at no cost. Additionally, bundling home and mobile services yields further savings, while Verizon Perks offers discounted streaming services. This initiative aims to enhance customer loyalty and satisfaction.